El Palco - Nike Football Project Breakdown

 El Palco was a space built for one thing: living football. We built it for our community, not for customers. Every square centimetre was drawn before anything was built, and nothing was left to default. The floor is artificial turf from wall to wall. The walls are wrapped in a printed stadium crowd, so the room is always full. The foosball tables were built to order, the kiosk was welded from steel and mesh, and an LED ticker runs the names across the header. Scarves hang off the counter, kits hang on the wall and foam fingers sit along the roof line.

 People come in as visitors and leave as regulars. El Palco was not a shop; it was a space that lived and breathed football.