50/50 Paris - Way overdue.
This post is SO overdue… But life has been a blur, and I’ve been struggling to keep up! I think the sheer amount of posts over the last few days are testament to that… So here goes…
Second drop.
The follow up.
We’re super happy to announce the second publication by 50/50.
This one started with a simple idea: give 9 industry friends Polaroid cameras during Paris Fashion Week and see what happens. No pressure, no moodboards, no retakes. Just instincts. Snapshots.
Turns out, that’s where the magic happens - at least for me. Backstage chaos. The quick coffees between shows. The shoes and sneakers patting on the pavement. Running from one side of Paris to another under a blistering sun, sleet, slow, and rain... sometimes all in one day.
134 pages of it. Unfiltered Paris Fashion Week. the highs, the lows, the in-betweens.
Curated + designed by me.
Shot by the -incredible- crew:
@jay gordon
@mrpeterb
We had a bit of a launch get together with our friends from Big Shot Coffee. and it was special.
Limited numbers left, soon online.
50/50 Event flyer.
The participants.
Juanma_JMSE signing a copy.
I want to express eternal gratitude to all involved: from the photographers, to the people that came by and supported. It means a lot. None of this would be possible without you.
