Tom Sachs: The project - breakdown.

With Tom Sachs, our intention was to continue to work with the same visual language that Tom had established during the months prior to the release of the Mars Yard 3.0 on the I.S.R.U. app. So what we aimed to do was continue on that visual journey and then finally have the launch in-store with special limited-edition bags and knick knacks for our consumers with a surprise in-store installation.

The idea was to transport the consumer to Tom’s studio space in NYC from the comfort of Madrid.