Paddock - Adidas Project Breakdown

With adidas, our intention was to build a full racing identity around the Spanish Grand Prix weekend in Madrid. We created the Noirfonce Racing Team: a new wordmark, the tagline “Engineered by Humans”, a set of 13 embroidered patches drawn from motorsport graphics, and three tees made only for the event. The weekend opened with a community run and then moved into Espacio V22, where we set up a pop-up and community space with a customisation workshop. Each seat had its own cork placemat, ceramic tray, patch set and engraved stool, surrounded by Scalextric, PlayStation, and the Audi and Mercedes areas.

The idea was to bring the energy of the paddock to Madrid and let our community leave with something they had made themselves.